Are you Rova ready? Whether you're looking to ladder your agency’s execution efforts up to an overall business strategy or implement strategic planning at an organizational level, you're in the right spot. The Rova Methodology is our suggested methodology for strategic planning. Here in Rova University's Strategy Lab, we offer a free step-by-step guide to facilitate strategic planning with customers and clients. It's our belief that today's most successful agencies serve a greater purpose for their clients by connecting their efforts to an overall business strategy in lieu of the one-off campaigns of the past. 

The Rova team is here to help you be successful, whether you're a current Rova customer or considering adding Rova to your agency. Collectively, we have decades of agency experience and understand exactly what you go through every day, managing your clients and their expectations. If you have any questions along the way, chat with us in the lower right corner of your screen.

So let's jump in. What is success? This is the question that should define every engagement for your agency. With the Rova Methodology or any strategic planning process, your agency should be producing consistent, profitable opportunities directly aligned with your clients’ business goals. It's defined success for your work and simple, affordable scale for your agency.

Plus, with the Rova Methodology you can ditch the pitch, and start selling. Pitching business is a risky, resource-intensive process - considering 60-70% of ‘new’ business comes from current clients. Using Rova, capitalize fully on aligned ideation with clients, resulting in pre-approved work and a predictable pipeline. All that, plus you'll be able to increase the profitability on your current services, without raising headcount or resources. Your agency’s strategic capabilities don’t hinge on an outside hire - instead, make everyone within your agency a strategic asset.

Next, you'll receive a quick overview to the Rova Methodology, including its three components and two potential scopes. 

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