After you've obtained approval from the client on the tactic outlines, it's time to develop the final deliverable.

This is truly your time to demonstrate the value of your agency as a strategic partner. Show your client you're not just regurgitating ideas shared in Ideation but creating a future that inspires them to activate. Engage the audience and tell them a story.

Also, this can be your opportunity to sell more work to the client! Work that is directly tied to measurements that will help them achieve the success outlined in the Plan phase. There will be tactics that, quite frankly, you won't want to do nor have the expertise needed and the client can do those tactics internally but there will be a wealth of tactics you can implement for them, too.

A format we suggest is a full narrative of success to the client, complete with the recommended tactics, how many measurements are affected by your tactical recommendations, timelines and additional scopes of work. Think about this: if anyone picked up this document (another agency partner, a new employee, etc.), they would immediately know what success is and how we're going to get there.

As you monitor success, you'll see which tactics are moving the needle and which aren't. Instead of going back to the drawing board, you can simply refer to your list of tactics and implement a new one. No more pitching new work; you have a repository of tactics you know are directly tied to the measurements.

And that's it! The Rova Methodology. Now we invite you to get started by chatting with a Rova representative in the lower right corner of your screen. Or you can take a look at our Glossary of terms, including the terms you'll need to know to succeed with the Rova Methodology. If you have specifics questions, check out the Frequently Asked Questions section of the Strategy Lab or chat with us. We're here to help you succeed.

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